Logo Development
Identity design for fashion and entertainment blog.
Please scroll down to view additional logo options.
Hotel Renovo is a hotel in West Des Moines featuring 102 urban farm inspired guest rooms as well as a full-service restaurant and bar. The hotel and its rooms are designed with a minimalist approach, giving guests a clean and relaxing atmosphere perfect for unwinding after a long day.
I was tasked to photograph the hotel experience, highlighting what makes Hotel Renovo different from the rest!
Seasonal e-book containing inspirational recipes coupled with retail items for The Machine Shed brand. Content has been provided but design and retail material photography is original. Photoshoot was organized by the retail department but was fun to photograph. This is an ideal situation for me in which I could visualize what I wanted in every page and was able to capture specific images. This was a fun project during my favorite season!
Download the interactive PDF here.
Website, Mobile Experience, Print Mailer
Prototypes created for a new business venture with integrated Isis technology. Originally designed for a test market. Audience would receive a mailer that would allow them to scan a QR code that would navigate them through new phone technology set-up, buy a new phone with integrated technology, or to modify an existing device. It is also specifically designed with a mobile experience in mind. It allows for new offers and rewards to be delivered through an "offers feed".
"The mobile wallet safely stores credit and debit cards while organizing loyalty memberships, offers and coupons. Carry it all on the device you already take everywhere: your phone."
* Isis has rebranded to Softcard to avoid any potential association with militant group bearing same name and has since been bought out by Google. Reference page: USA Today
Below are sample website pages, mobile experience screens, and mailer to increase presence.
As a distinctly upscale dining experience with reasonable prices, Johnny’s is uniquely positioned between casual and fine dining concepts. With new-fashioned luxuries and old-fashioned service and hospitality, Johnny’s Italian Steakhouse brings the Rat Pack era to the 21st Century.
All the food photographed is real, straight from the kitchen. The expert culinary team doesn't miss a detail!
Photos taken with Canon EOS Digital Rebel XS and developed in Lightroom CS
Logo Design
Logo design for a start-up entertainment business.
"Starbooker Presents is a business dedicated to providing the highest quality entertainment experience for venues and audiences through its relationships with professional performers, talented artists, and highly trained production companies. They represent and promote actors, musicians, motivational speakers, professional sports organizations, and some of the finest venues in the United States."
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Seasonal e-book containing inspirational recipes and a handmade gift idea, including templates. The holidays are a time to get crafty with The Machine Shed!
Download the interactive 2013 & 2014
PDF edition here.
Website, Postcard, Vinyl Banner
A service offering used for packing and kitting. Website designed as an e-commerce site, not to veer far from their original store website, but to provide a new look and feel for packing and kitting purposes. Direct mailing piece is intended for promotional use. Vinyl banner for warehouse location was intended to create excitement about the Harley Davidson brand.
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The goal of a kids menu is to keep little diners entertained and give parents a chance to relax and enjoy the restaurant atmosphere. A good children's menu includes fun activities: games, puzzles, mazes, riddles, word-search, or a drawing prompt. It should be inventive and fun too!
These are a lot of fun to put together!
Drawn in Illustrator CC and Indesign for text layout.
In Store Displays
The following are designs for in-store displays. The table top display to the right has been designed as a "pop-up" so that customers can wave their phone over an embedded chip within the display and register to a service so they can receive rewards. Large scale posters and banners have also been designed to create an in-store experience.
"AT&T ConnecTech provides computer set up and support services delivered in-home or via remote connection."
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Seasonal e-book containing harvesting tips, inspirational recipes and gardening ideas. There's nothing more rewarding than enjoying the fruits of your own labor.
Download the interactive 2015 & 2014
PDF edition here.
Logo Design
Logo
design for an independent online vacation rental marketplace.
"ourMARCOrentals connects homeowners and property managers who list their properties available for rent with travelers who choose these alternative accommodations instead of hotels."
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Website and Direct Mail
Website design for BFGoodrich tire redemption process. A direct mail piece is sent to the client after their redemption is processed.
"When you buy BFGoodrich® brand tires at participating dealers get a $50 MasterCard® Prepaid Card after mail-in rebate". Start the redemption process here.
Please scroll down to view all samples.
Logo, Poster, Vinyl Design
The AT&T Digital Life Culture Project was aimed at internal AT&T staff. The project intended to empower employees about the Digital Life product offerings and for internal recognition of those employees going above and beyond their duties.
"AT&T Digital Life provides professionally monitored home security, along with the latest in home automation. Clients are able to access and control their home using our state-of-the-art user interface from anywhere, anytime with any web-enabled device - smartphone, tablet or PC. "
Below are sample logos, posters, monitor toppers, and culture maps.
Website
Website
design for Best Buy Print Management Portal. An internal web solution for dealers, distributors and marketing personnel to hold all marketing assets in one location.
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Websites
Multiple websites designed for external and internal offerings. The "Michelin Employee Rebate Center" allows employees to register their purchases in a store or office kiosk. Employees are able to enter their information quickly to receive a rebate in the mail. The "Michelin Connect Portal" presented the internal staff with organizational tools such as meeting workspaces, calendar, and task assignments.
Please scroll down to view all sample pages.
The Michelin Employee Rebate Center is still live here.
Brand Identity
Veterinary Hospital logo for Davenport practice on Kimberly and Pine Street. Multiple options were reviewed by their employees as well as their corporate headquarters. Worked with signage company to move existing sign in Milan property and move it to new location.
Flyer, Direct Mail, E-mail
These are image samples of print and digital direct marketing that correlates with the AT&T Rewards Center.
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Website
Website designed for a new product and service offering by State Farm Insurance. The website was designed as an e-commerce site where the client can find new products to protect their home and have peace of mind.
Please scroll down to view additional web screen.
New Pentecostal Church that merged four other locations into one. Brand development and brand guidelines were developed and currently developing new website and marketing package for new location.
The Machine Shed E-Book for 2016 features their very first baker Cindy Johnson. The e-book is meant to give tips and tricks to make your very own Machine Shed pie – just in time for the holidays! The eBook contains everything from our favorite pie and crust recipes, to an exclusive interview with Cindy Johnson who has been baking for decades.
All photographs were shot on location by me and I also created the layout. It was also great tasting each pie!
Download the interactive PDF edition here.
These vehicle wraps were created for The J Bar Restaurant and Bar. They were created prior to the opening of the restaurants in both the Davenport, Iowa location as well as the Olatha, Kansas market. They were meant to peak curiosity in the new hotel and restaurant. On social media the public was encouraged to "Spot the J" in order to receive prices.
The Republic on Grand is a hotel restaurant and bar located within the AC Hotel in the Des Moines East Village. The main idea behind this temporary wayfinding solution was to move the hotel guest through the lobby and up to the sixth floor. To accomplish this goal, a metallic vinyl substrate was applied to the walls, floor and elevator doors to guide the public through the space. The metallic vinyl is only temporary so that the surfaces and finishes of the building are not damaged. An additional vinyl wrap was created for the interior of the elevator to entice the public to stop on the sixth floor to sip, relax and repeat.
The Republic on Grand is a bar and bites concept located within the AC Hotel in the East Village of Des Moines. Every item on the menu was photographed to entice the public. The branding for this hotel is traditional with a modern twist much like their food!
Sit inside or check out the sixth floor outdoor lounge overlooking the downtown city lights. Pair a craft cocktail with artisanal chef favorites – featuring eclectic American cuisine. Join us and "Sip. Relax. Repeat."
Hotel Renovo is an independent hotel concept created by Heart of America Group. The branding was created to reflect a boutique hotel concept that is rooted in the midwest. The serene hotel enhances the prairie land on which it sits through a mix of minimal design and modern farmhouse detailing.
I've photographed and styled Thunder Bay Grille food highlighting the rustic ambience and fresh ingredients.
Thunder Bay Grille is perfect place for gathering, relaxing and socializing – an ideal atmosphere for business or pleasure. Cuisine offering regionally sourced entrees and hand-crafted dishes.
The Republic on Grand is located in the AC Hotel in the Des Moines East Village. I was tasked with creating the exterior signage which is composed of a custom sign that is over 25 foot tall and a lightbox next to the entry.
The first two images are renderings of the proposed signage and the additional four are final photography of the result.
Thunder Bay Grille was looking for a brand re-fresh that reflected their rustic aesthetic. They had evolved over the years to highlighting fresh seafood and rustic American favorites with a twist!
